Survey reveals 66% of Swiss residents have used AI systems like ChatGPT or Gemini, with adoption rates highest among young professionals and significant growth across all age groups.
"ChatGPT could establish itself in complex searches with thought processes, while Google remains in the lead for local and transactional searches for the time being"
Switzerland has reached a significant milestone in artificial intelligence adoption, with two-thirds of its population now using AI tools such as ChatGPT or Gemini. This marks a substantial increase from the previous year when adoption rates were around 50%, highlighting the rapid integration of AI technology into Swiss society. The findings, revealed in a comprehensive Comparis survey conducted in March 2025, demonstrate Switzerland's growing embrace of artificial intelligence technologies.
The adoption of AI tools shows significant variation across age groups in Switzerland. Young professionals and adults aged 18-35 lead the charge with an impressive 81% adoption rate. The middle-age bracket (36-55) follows closely with 66% having experienced AI tools. However, the over-56 age group shows more conservative adoption at 35%. These statistics reflect a digital divide that correlates with age, though adoption rates are growing across all demographics.
Swiss residents are utilizing AI tools for various purposes, with information searching showing the most significant growth, increasing from 27% in 2024 to 33% in 2025. In the professional sphere, users are leveraging chatbots for creating summaries, performing calculations, and writing code. E-commerce has seen notable adoption with 26% of users engaging with AI chatbots. However, AI usage on video platforms remains relatively low, with only a slight increase from 16.6% to 19.3% between 2024 and 2025.
Despite widespread adoption, Swiss citizens maintain strong reservations about AI when it comes to personal health information. A significant 58% of respondents explicitly refuse to share mental health information with AI chatbots, while 54% are unwilling to provide personal data for AI-driven health advisory services. These statistics reflect the Swiss population's careful approach to data privacy and the existing trust limitations in AI technology, particularly in sensitive areas like healthcare.
The rapid adoption of AI tools in Switzerland signals a transformative period for Swiss society. As noted by Comparis digital expert Jean-Claude Frick, AI tools like ChatGPT are positioned to dominate complex search queries, while traditional search engines maintain their role in local and transactional searches. This evolution suggests a future where AI becomes increasingly integrated into Swiss daily life, while maintaining the population's characteristic balance between technological innovation and practical caution. The survey's findings, based on 1,029 respondents from all Swiss regions, provide a robust foundation for understanding these emerging trends.