The Swiss Observer is Switzerland’s leading online source for news, analysis, and perspective on business, money, technology, and travel.
Founded in 2023, The Swiss Observer’s mission is to deliver quality journalism that provides Swiss and international audiences with an independent and insightful window into Switzerland. We aim to:
- Report the news with accuracy, objectivity, and context
- Provide thoughtful analysis and commentary on business and technology
- Offer interesting thoughts and insights on travel and lifestyle.
- Cover the companies, leaders, and trends shaping Switzerland’s economy and society
- Serve as a platform for civil discourse and diverse perspectives
The Swiss Observer focuses its coverage on the following topics:
- Business, money and finance
- Technology innovation in Switzerland and abroad
- Swiss and international companies and business leaders
- Major events, trends, and issues shaping Switzerland
In addition to news and analysis, we also produce in-depth features, interviews, explainers, and multimedia content across these topics.
The Swiss Observer is headquartered in Zug and staffed by experienced journalists and subject matter experts. Our team has decades of combined experience covering business, finance, technology, and life in Switzerland and internationally. We are committed to upholding high standards of journalism ethics, accuracy, and impartiality in our reporting.
The Swiss Observer is an independent media company funded through partnerships, advertising revenue and our own funding. We accept no outside funding from governments, corporations, or interest groups for our press articles.
Get In Touch
We welcome story ideas, tips, feedback, and corrections from our readers. Please don’t hesitate to reach out using the contact information below:
Email: [email protected]