Sunrise considers up to 450 job cuts in cost-saving drive

Up to 450 full-time positions are now at risk at Sunrise, Switzerland’s second-largest telecommunications provider. The Glattbrugg-based company announced the possible restructuring on September 21, saying it wants to cut operating costs and strengthen its position in a market shaped by rapid technological change.

The proposed reduction would affect roughly 15.5% of Sunrise’s 2,900-strong workforce, if carried out in full. That makes the plan one of the more significant announced workforce changes at a major Swiss communications employer.

Sunrise has not said how many jobs will ultimately disappear. It has also not clarified whether the new figure includes the 147 layoffs announced previously or comes on top of them. The uncertainty leaves the final scale of the restructuring unresolved while the company works through its plans.

The announcement places cost control at the centre of Sunrise’s current strategy. The operator said it is seeking “substantial savings” over the medium term, without attaching a specific financial target. Employees, unions and policymakers will now be watching for details on the affected functions and the timetable for any consultation process.

Sunrise says the restructuring will reshape its operating model, rather than simply reduce headcount. In its announcement, the company cited emerging market and technology trends, along with the need to improve operational execution and protect its market position.

The telecoms sector requires continued investment in networks, digital services and customer systems. Sunrise did not specify which internal departments could face reductions, nor did it identify the roles included in the possible 450 cuts. That leaves the company’s back-office, technical and administrative structures under scrutiny, although no specific unit has been named as a target.

The company did draw a line around several customer-facing operations. Staff in retail stores, sales and customer service are expected to be largely unaffected, according to Sunrise. The wording leaves room for exceptions, but indicates that the planned savings are likely to focus elsewhere in the organisation.

Sunrise’s statement also offered no detail on whether affected employees could be redeployed, whether vacancies would be frozen or whether voluntary departures would form part of the process. Those decisions will determine how quickly the company can reduce costs and how directly the plan affects existing staff.

The possible Sunrise cuts arrive during a broader wave of workforce reductions in Switzerland. Companies across several industries have announced, or are preparing, significant job losses, according to a roundup cited by The Local. The trend has brought renewed attention to the pressure facing employers as they seek to control costs and adapt to changing demand.

Sunrise’s position gives the announcement particular weight. Telecommunications providers employ large numbers of people in technical, commercial and support roles, while their services underpin everyday business and household life across the country. A reduction affecting up to 450 positions would therefore reach beyond a single corporate office, even though the company has not yet identified the locations or functions involved.

The available information does not establish whether the telecoms provider’s plan is connected to the other cuts reported in Switzerland. It does show that Sunrise is responding to the same cost pressures that are influencing decisions across the private sector.

For workers, the immediate issue is clarity. The company must still explain which positions could be eliminated, how the earlier 147 layoffs relate to the new proposal and when employees will receive a final decision.