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Swiss Billionaire Creates New Charitable Foundation
Martin Haefner, Amag owner and prominent Swiss industrialist, establishes non-profit foundation as part of succession planning for company holdings.

Securing a Multi-Billion Franc Legacy
One of Switzerland's most powerful industrial titans has made a definitive move to lock in the future of his empire. Martin Haefner, the owner of the nation's largest car importer, Amag, has officially established the Martin+Marianne Haefner Foundation, a strategic masterstroke designed to preserve his massive wealth and corporate influence for generations to come. Based in Zurich and registered in mid-December 2024, this non-profit entity is not merely a charitable gesture; it is a fortress for succession planning.
This development signals a critical shift in how Switzerland's ultra-wealthy are managing the transition of power. By creating a structure that will eventually absorb the entirety of his company shares, Haefner is ensuring that the Amag legacy—and his significant stakes in other industrial giants—remains intact, shielded from the volatility of standard inheritance disputes. The move underscores a growing trend among Swiss billionaires to utilize the stability of charitable foundations to safeguard their life's work while contributing to the public good.
The Succession Trigger Mechanism
While the foundation is now a legal reality, the transfer of power is set on a strict delay. Spokesperson Aloys Hirzel was explicitly clear: the foundation's vaults will remain empty of the company's controlling shares until a specific, somber condition is met. "The assets of the Haefner couple, including the company holdings, will only be held by the foundation after the death of the two founders," Hirzel stated, dispelling any rumors of an immediate exit.
This "post-mortem" transfer mechanism creates a fascinating dynamic. Martin and Marianne Haefner retain absolute control over their industrial holdings today, yet the path is irrevocably paved for the foundation to take the reins tomorrow. It is a high-stakes waiting game that guarantees stability for Amag's thousands of employees. The governance structure is already being fortified, with Josef Felder—current Chair of Zurich Airport and Vice Chair of Amag—appointed to lead the foundation's board of trustees. This continuity in leadership proves that Haefner is leaving nothing to chance.
Targeting Science and Survival
When the assets finally transfer, they will fuel a massive philanthropic engine with four distinct, critical targets. The Martin+Marianne Haefner Foundation is mandated to deploy its formidable resources primarily within Switzerland, focusing on science and technology, the biodiversity of flora and fauna, culture, and the urgent fight against absolute poverty. This is a broad, aggressive mandate that positions the foundation to become a heavyweight player in the Swiss non-profit sector.
According to the commercial register, the primary firepower will be directed toward scientific advancement and poverty alleviation, with a specific emphasis on promoting women. This dual focus—advancing high-tech innovation while simultaneously grappling with the gritty reality of economic hardship—reflects a sophisticated approach to philanthropy. It is not just about writing checks; it is about systemic impact. By prioritizing these sectors, the Haefner legacy will likely influence Swiss research and social welfare for decades, turning private industrial profits into public progress.
The Mathematician's Industrial Empire
Martin Haefner, who turned 70 in 2024, is far from the stereotypical industrial heir. A former mathematics teacher, he has calculated his moves with precision, building a portfolio that extends well beyond the automotive sector. While Amag remains the jewel in the crown as Switzerland's premier car importer, Haefner's influence permeates the heavy industry sector with significant stakes in Swiss Steel, Autoneum, and Rieter.
This transition from the classroom to the boardroom of multi-national conglomerates speaks to a disciplined, analytical mind—traits that are evident in this meticulous succession plan. He is not merely passing on money; he is passing on a responsibility. By anchoring these industrial giants to a charitable foundation, Haefner is effectively shielding major Swiss employers from market raiders and fragmentation. It is a final, calculating equation from the mathematician: ensuring that the sum of his life's work remains greater than its parts long after he is gone.