Migros to Launch Switzerland's First 24/7 Automated Supermarket

In a groundbreaking move for Swiss retail, Migros has announced plans to launch Switzerland's first fully automated 24/7 supermarket in Herisau, canton Appenzell Outer Rhodes. This innovative project, scheduled to commence in summer 2025, represents a significant milestone in the evolution of Swiss retail, combining traditional supermarket operations with cutting-edge automation technology. The initiative marks Migros' strategic response to growing consumer demand for flexible shopping options, pushing the boundaries of conventional retail operations in Switzerland.

The new automated supermarket will feature state-of-the-art technology, building upon Migros' successful Teo format. The 295-square-metre facility will offer approximately 7,000 items, accessible through a sophisticated entry system utilizing debit/credit cards and Cumulus codes. During regular hours, the store will operate traditionally with staff, transitioning to fully automated self-service mode after closing time. Security measures include comprehensive video surveillance and sensor systems, capable of detecting medical emergencies or accidents. Payments can be processed through self-checkout terminals or the Migros app, ensuring a seamless shopping experience around the clock.

The selection of Herisau for this pioneering venture is strategic, with the store situated on a heavily trafficked route connecting rural and urban areas. Its location in the Alpstein tourist region adds to its significance, potentially serving both locals and tourists. The store will employ nine staff members, an increase from the current eight, demonstrating Migros' commitment to maintaining human employment alongside technological advancement. The location's accessibility and tourism potential make it an ideal testing ground for this innovative retail concept.

This initiative positions Migros at the forefront of retail innovation in Switzerland, potentially setting a new standard for retail operations nationwide. The project builds upon the success of Migros' eight existing Teo self-service shops, while addressing the growing consumer demand for flexible shopping options. However, the venture faces regulatory challenges, as evidenced by recent setbacks in Zurich regarding Sunday sales. The success of this pilot project could pave the way for similar implementations across Switzerland, though careful consideration must be given to security concerns that have affected comparable ventures by competitors Valora and Spar.