Swiss Hotel Industry Sets New Records in Summer 2025

Switzerland’s tourism industry is not just recovering; it is accelerating with undeniable force. The latest figures from the Federal Statistical Office (FSO) reveal a robust 1.8% year-on-year increase in overnight stays for June, climbing to a staggering 4.15 million. This is not a mere statistical blip—it is a declaration that Switzerland remains a premier global destination. While economic uncertainties plague other sectors, hospitality is proving to be the bedrock of the Swiss summer economy.

The momentum is driven by a powerful dual engine: a resurgence in domestic travel and sustained international interest. Swiss residents, rediscovering the luxury of their own backyard, drove a significant 3.0% jump in domestic overnight stays, totaling 1.89 million nights. This internal loyalty provides a critical safety net for the industry. Meanwhile, foreign guests added another 2.26 million nights, pushing the sector into positive territory. With estimates already predicting this upward trend, the confirmation of these numbers solidifies confidence in a record-breaking summer season.

The United States has cemented its status as the undisputed heavyweight of Swiss inbound tourism. In a dramatic display of economic muscle, American visitors clocked an impressive 477,411 overnight stays in June alone. This figure dwarfs the contributions from traditional European neighbors, placing the US far ahead of Germany (353,943) and the United Kingdom (149,727). The strength of the dollar and the enduring appeal of the Swiss Alps have created a transatlantic pipeline that shows no signs of slowing down.

While the French and Italians round out the top five, their numbers—110,322 and 66,157 respectively—pale in comparison to the American surge. This shift in demographics is reshaping the hospitality landscape, with hotels increasingly catering to the preferences of long-haul travelers who typically stay longer and spend more. The data is clear: the Swiss summer is being powered by American enthusiasm, a trend that is providing a massive injection of capital into the local economy.

While the national average is climbing, the real story lies in the dramatic regional disparities. Graubünden has emerged as the absolute star of the season, posting an explosive 11.8% growth to reach 387,286 overnight stays. This double-digit surge signals a decisive shift in traveler preference toward immersive nature experiences and alpine retreats. Ticino also performed admirably, recording a solid 4.2% increase with 284,623 nights, proving that the sun-soaked south remains a magnet for summer vacationers.

However, the news is not universally positive. In a stark contrast to the mountain regions, urban centers are grappling with stagnation. The regions of Zurich, Bern, and Geneva failed to match the growth seen elsewhere, highlighting a potential cooling of business travel or a shift in leisure preference away from city breaks. The message from tourists is loud and clear: this summer is about escaping the concrete jungle for the pristine heights of the Swiss mountains.

As we cross the halfway mark of 2025, the trajectory is unmistakable: the Swiss hotel industry is sprinting toward a historic milestone. With 20.4 million overnight stays recorded in the first six months—a 1.4% increase over the previous year—the sector is primed to shatter the all-time record of 42.8 million set in 2024. Despite a minor stumble in February, where stays dipped by 2.8%, the industry has shown remarkable resilience, posting growth in January, March, April, and May.

The first half of the year reveals a complex dynamic. While domestic demand over the six-month period dipped slightly by 0.3%, the 3.0% surge in foreign demand has more than compensated for the shortfall. International tourism is the engine driving this growth, contributing 10.4 million nights so far. If this pace continues, 2025 will not just be a good year; it will be the benchmark against which all future years are measured. The hospitality sector is buoyant, the bookings are holding, and the record books are ready to be rewritten.