Swiss Observer

The Ultimate Guide to Buying Swiss Toys Online

CategoryBy Ilias Ism
swiss toys

Switzerland, known for its picturesque landscapes and rich cultural heritage, is also home to many delightful toys.

Swiss toys are renowned for their quality and craftsmanship, from traditional wooden toys to modern educational games, they are a great gift to anyone.

Look no further if you need help finding where to buy Swiss toys online. In this guide, we’ll take you through the enchanting world of Swiss toys and provide you with the ultimate list of online stores to fulfill your toy shopping desires.

A Look into Traditional Swiss Toys

Switzerland is famous for its traditional craftsmanship, and its toys are no exception. Traditional Swiss toys often feature intricate designs and high-quality materials. From wooden puzzles to handcrafted dolls, these toys showcase the rich cultural heritage of Switzerland. 

swiss wooden toy

Many local artisans and toy manufacturers are dedicated to keeping traditional Swiss toy crafts alive. By supporting these businesses and purchasing their toys, you not only bring a piece of Swiss charm into your home but also contribute to the preservation of Swiss toy heritage.

How to Choose the Right Toys for Different Age Groups

Educational toys are designed to promote learning and development while providing entertainment. They play a crucial role in a child’s development, so it’s important to choose toys that align with their developmental stage. 

Consider their cognitive, physical, and emotional abilities when selecting toys. For example, infants may benefit from toys that stimulate their senses, while older children may enjoy toys that promote problem-solving skills.

Don’t forget to take into account the child’s interests and skills when choosing toys. Some children may have a natural inclination towards art, while others may prefer building and construction. By selecting toys that align with their interests, you can enhance their engagement and enjoyment during playtime.

4 Popular Swiss Toy Brands

Switzerland is home to several renowned toy manufacturers that produce high-quality toys.


Brio is a Swedish toy brand that has been creating high-quality wooden toys since the late 1800s. Brio is known for its timeless designs and durable construction, which has made Brio toys a favorite among children and parents alike for generations. 

swiss wooden toy train

Brio’s most popular product is the Brio Railway, a wooden train set that features train tracks, trains, and accessories that can be configured in countless ways for endless hours of imaginative play. 

Brio is committed to producing safe, educational, and sustainable toys that will inspire creativity and joy in children for years to come.


Ravensburger is a trusted name in the toy industry, known worldwide for producing high-quality puzzles, games, and toys that captivate young minds. With a legacy spanning decades, Ravensburger has become synonymous with innovation and educational value, offering a wide range of products designed to engage children of all ages. 

Whether it’s a challenging puzzle to develop problem-solving skills or a board game for family game night, Ravensburger’s diverse selection caters to various interests and developmental stages. Young parents seeking toys that promote critical thinking, cooperation, and fun will find Ravensburger’s offerings to be both enriching and entertaining for their children. 

Committed to excellence, Ravensburger continually invests in research and development to bring fresh ideas and engaging experiences to its customers.


Tegu stands out in the toy market for its unique magnetic wooden blocks that combine timeless craftsmanship with innovative magnetism. It offers young children creative play opportunities that enhance spatial reasoning and fine motor skills. 

As young parents seek toys that encourage cognitive development and creativity in their children, Tegu’s magnetic blocks provide a stimulating and versatile play experience. The magnetic connection between blocks allows endless building possibilities, fostering imagination and problem-solving skills. 

With their sustainable materials and commitment to social impact through initiatives like reforestation, Tegu appeals to parents who value eco-consciousness and want to make a positive difference in the world while providing enriching play experiences for their children.


Trauffer is a Swiss brand that has been designing handcrafted wooden animals for over 80 years, and has become well-known for its high-quality products, particularly the sweet wooden cows

painting swiss wooden cow toy

The animal designs have changed over the years, and each Trauffer animal now has smooth sanded edges and lovely designs children and adults alike fall in love with. Each of their products meets strict European safety standards and is carved from FSC Swiss wood by a small team of local workers. 

They have gradually expanded into a global company, known for their quality workmanship and amazing range of wooden figures. Each animal can come to life in imaginary play and will last through the years, becoming beloved family items.

Where Could You Buy Swiss Toys Online?

Swiss Made Direct

Swiss Made Direct is one of the leading Swiss e-commerce platforms specializing in selling Swiss products worldwide. From traditional handcrafted toys to modern board games, this store offers a wide variety of unique Swiss toys for children of all ages. Their emphasis on sustainability and high-quality products means that you’re not only getting a toy but also a piece of Swiss craftsmanship.


Migros is one of Switzerland’s largest retail companies and offers an extensive assortment of Swiss toys online. They provide a wide range of products and assure high quality, safety, and durability of toys, making them a favorite among many Swiss households.


NorthLiving is the place where Northern design, lifestyle, and quality meet. NorthLiving was established by a northern-born entrepreneur with a fine eye for artisan products and a passion for greener living. They are working with creators and craftsmen who continue to manufacture their goods the old way with care and precision. They offer handmade products from real artists who put their soul and heart into the work.


Swiss toys offer a unique blend of quality, craftsmanship, and cultural heritage. Buying toys online from Switzerland allows you to explore a wide selection of toys, support local businesses, and bring the enchanting world of Swiss toys into your home.

So if you’re looking for quality Swiss wooden toys that enhance learning through play, the online stores mentioned in this guide are sure to satisfy your toy shopping needs.