The Swiss government has officially approved the final mandate to begin trade negotiations with the United States, clearing the way for formal talks on a tariff agreement. The decision comes as Swiss supermarkets state they will not stock US meat, while the restaurant industry shows interest.

"We see no need to import from the US."
"Many American firms want a foothold here."
The floodgates are opening. On Wednesday, the Federal Council officially greenlit the definitive negotiating mandate for a trade agreement with the United States, signaling a pivotal shift in Swiss economic policy. This is not merely a diplomatic handshake; it is a calculated maneuver to cement economic ties with a superpower. The mandate builds aggressively on the declaration of intent signed in November, which has already slashed customs duties from a stifling 39% to a competitive 15%.
Bern has made its stance clear: economic pragmatism supersedes hesitation. While the government incorporated "minor clarifications" following consultations with parliamentary committees and cantons, the core objective remains a legally binding trade deal. The stakes are immense. If negotiations veer into new territories outside the original scope, the cantons and committees will be summoned back to the tableâa safeguard ensuring that this high-velocity trade train doesn't derail. The message from the Federal Palace is undeniable: Switzerland is open for business, and the barriers are coming down.
Washington is not waiting for Swiss politeness. The United States has issued a stark deadline: a legally binding tariff deal must be finalized by March 31, 2026. This is not a request; it is a pressure tactic. The White House has explicitly signaled that failure to meet this date will trigger a review of the rates applied to Swiss exportsâa direct threat to Swiss industry.
This urgency has forced Bern's hand. The National Council's committee has already stripped away potential roadblocks, rejecting proposals that would have imposed environmental sustainability restrictions on meat imports and vehicle approvals. They have prioritized speed and access over regulation. Furthermore, clarifying the financial landscape, the committee stressed that any mooted investment of CHF 200 billion in the US would be strictly private capital, not state-backed. The timeline is aggressive, the demands are clear, and the US has signaled its impatience. Switzerland is now racing against a calendar set by the White House.
While politicians shake hands, a battle is brewing on Swiss dinner plates. A staggering divide has emerged between retail giants and the restaurant industry. Switzerland's major supermarketsâMigros, Coop, Lidl, and Aldiâhave firmly slammed the door on American meat. "We see no need to import from the US," a Coop spokesperson declared, reinforcing a commitment to domestic agriculture.
However, the restaurant sector tells a different story. Wholesalers are already capitalizing on the new rules. Since December 10, over 20 tonnes of US beef and 2.3 tonnes of bison have crossed the border. Michel Delévaux of Carnadis is even considering chlorine-washed chicken, controversially arguing there are "no residues." The hypocrisy is palpable: while consumers may not find US steaks in the grocery aisle, they might unknowingly be eating them at their favorite bistro. Swiss law requires origin labeling, but loopholes allow this information to be omitted from the menu itself, leaving diners in the dark while the catering industry embraces cheaper American imports.
Bern faces a formidable opponent: its own people. Public sentiment has turned sharply against the deal, with a startling 63% of Swiss respondents in a recent poll labeling it a "bad deal" for the country. This skepticism is not unfounded. The removal of environmental safeguards by the National Council's committee has fueled fears that Switzerland is lowering its standards to appease Washington.
The disconnect between the government's aggressive pursuit of trade and the public's desire for protectionism is widening. While the Federal Council pushes for a "swift" agreement to satisfy US demands, the Swiss populace remains wary of the implications for local agriculture and quality standards. As negotiators rush to meet the March deadline, they risk alienating the very citizens they represent. The government has secured the mandate, but winning the trust of the Swiss public may prove to be a far more difficult negotiation.