Public opinion in Switzerland towards the United States has deteriorated significantly, with a growing number viewing the US as a rival under President Trump. A new European survey cites his tariff policies and attacks on the international order as key reasons for the growing skepticism.

"European trust in the US has crashed to new lows."
"Trump’s US is now losing the trust of all but its most faithful European comrades."
A staggering 41% of the Swiss population now views the United States as either an 'enemy' or a 'rival,' marking a seismic shift in a relationship once defined by stability. This hostility isn't just a ripple; it is a tidal wave of skepticism that has crashed into the heart of Alpine neutrality. According to a May 2026 survey by the European Council on Foreign Relations (ECFR) and the Federal Department of Foreign Affairs, the number of Swiss seeing the US as an ally has plummeted from 53% to just 45% in a mere six months. Switzerland now holds the dubious distinction of being the most hostile nation toward the Trump administration among twelve European countries analyzed. The erosion of trust is absolute, fueled by a perception that the 'Sister Republic' across the Atlantic has traded diplomacy for disruption. As the US moves toward an increasingly isolationist and aggressive stance, the Swiss public is responding with a cold shoulder that would have been unthinkable a decade ago.
Swiss corporations have poured an eye-watering $27 billion into the US economy—over 10 percent of their total global commitment—in a desperate bid to stave off crippling trade tariffs. Yet, even this massive capital injection may not be enough to satisfy the protectionist appetites of the Trump White House. The 'America First' policy has effectively held Swiss exports hostage, forcing Bern to navigate a minefield of unpredictable trade barriers. While these investments represent a significant olive branch, the Swiss public views them as a form of economic ransom. The tension is palpable: Swiss industry leaders grapple with the reality that no amount of investment can guarantee immunity from a president who views international trade as a zero-sum game. This financial maneuvering highlights the precarious position of the Swiss economy, which remains deeply integrated with the US market while simultaneously fearing its volatility.
An overwhelming 73% of Swiss citizens now oppose the purchase of American weapons, a dramatic rejection of the US security umbrella. This surge in domestic opposition confronts the Swiss government’s defense strategy at its core. Confidence in Washington's reliability has evaporated; three-quarters of respondents do not believe the US would provide military assistance if Switzerland came under attack. In contrast, two-thirds of the population now look toward their European neighbors for protection, signaling a profound pivot toward a pan-European security identity. The message from the Swiss public is loud and clear: they would rather invest in European military hardware than remain tethered to an erratic superpower. This shift is not merely about hardware; it is a fundamental reassessment of who Switzerland can trust when the sirens sound. The days of assuming Uncle Sam will provide the shield are over, replaced by a pragmatism that prioritizes regional solidarity over transatlantic dependence.
While the current climate is frigid, 53% of Swiss respondents believe that the damage to the transatlantic relationship can be repaired once Donald Trump leaves office. However, a significant minority fears the scars are permanent. Across Europe, only 11% of people still consider the US an ally—a staggering 22% drop since the end of the Biden administration. This suggests that while Trump is the catalyst, the disillusionment may be structural. Switzerland stands at a crossroads: does it wait for a return to 'normalcy' in Washington, or does it accelerate its integration into a more autonomous European order? The ECFR report warns that trust has 'crashed to new lows,' and the path back to partnership will be steep. For Switzerland, the immediate future involves a delicate balancing act—protecting its economic interests in the US while emotionally and militarily decoupling from a partner that many now see as a rival. The alliance isn't just strained; it is being fundamentally redefined for a post-American century.