Nationwide Ban on Tobacco Advertising to Minors Set for 2027
Following a successful popular initiative, the Swiss government has announced that new rules restricting tobacco and nicotine advertising to protect minors are expected to come into force at the beginning of 2027. The move will ban ads in newspapers and magazines, with some exceptions for adult-majority subscription publications.

Key Takeaways
- New regulations banning tobacco advertising to minors will take effect at the beginning of 2027.
- The ban covers newspapers and magazines, with exceptions only for subscription publications with a 98% adult readership.
- Strict age verification using official ID (physical or electronic) will be mandatory for online sales and vending machines.
- Advertising at sponsored events must be neither visible nor accessible to minors.
- Switzerland has not yet ratified the WHO Framework Convention on Tobacco Control.
By The Numbers
They Said
"This represents a step towards the introduction of the restrictions on tobacco and nicotine advertising decided by Swiss voters."
"Children and young people without tobacco advertising."