Yet, amidst the wreckage, green shoots of innovation are breaking through. Paradoxically, while established firms fall, the Swiss entrepreneurial spirit remains unbowed. The number of new company formations has climbed to nearly 49,000 this year, representing a resilient 4.4% increase compared to 2024.
The landscape of this new economy is shifting, however. The retail trade leads the charge with 3,924 startups, followed closely by management consultancy (3,902) and the property sector (3,650). In contrast, the tech sector is facing a winter of its own, with information technology services seeing a sharp 19.7% decline in new ventures. Catering startups also plummeted by 10.4%. While the old guard in construction and hospitality falters, a new wave of consultants and retailers is stepping into the void, reshaping the future of Swiss business.