Saint Bernard Theme Park Opens in Martigny

In a momentous celebration for Swiss cultural heritage, the new Barryland theme park in Martigny, southwestern Switzerland, was officially inaugurated by Swiss President Karin Keller-Sutter on Thursday. The facility, which has been welcoming visitors since late June 2025, represents a significant milestone in preserving and showcasing the legacy of the iconic Saint Bernard dogs. President Keller-Sutter, who has a personal connection as godmother to a Saint Bernard named Zeus, conducted a private 30-minute tour of the facility, demonstrating the government's support for this cultural initiative.

Spanning an impressive 2,400 square metres, Barryland represents a modern reimagining of the traditional Saint Bernard museum. The Barry Foundation has transformed the space into a bright, interactive environment where visitors can experience these magnificent dogs in their natural habitat. The facility features state-of-the-art exhibitions, live demonstrations of dog care, and interactive spaces designed to educate visitors about the breed's history and significance. Visitors can observe the daily routines and care of the Saint Bernards, providing an immersive and educational experience.

The Saint Bernard holds a special place in Swiss cultural identity, as emphasized by President Keller-Sutter's statement comparing these dogs to other national symbols like cheese, chocolate, and gold. The breed's historical role in Alpine rescue operations and its status as a symbol of Swiss heritage make Barryland more than just a theme park – it's a cultural institution preserving an important aspect of Swiss history. The facility serves as a living museum, ensuring that future generations understand and appreciate the significance of these noble animals in Swiss culture.

The establishment of Barryland represents a significant investment in Switzerland's cultural tourism sector. Located in Martigny, the facility is positioned to become a major attraction in the region, drawing both domestic and international visitors interested in Swiss heritage and animal conservation. The modern, interactive approach to presenting the Saint Bernard story aligns with contemporary tourism trends, offering an engaging experience that appeals to families, dog enthusiasts, and cultural tourists alike. This investment is expected to contribute significantly to the local economy while promoting Swiss cultural heritage globally.