Migros to Launch Switzerland's First 24/7 Supermarket

In a groundbreaking development for Swiss retail, Migros is set to launch the country's first 24/7 supermarket in Herisau, Appenzell Outer Rhodes. This innovative venture, scheduled to commence in summer 2025, marks a significant shift in Switzerland's traditional retail landscape. The project represents Migros' strategic response to evolving consumer demands for more flexible shopping options, pushing the boundaries of conventional Swiss shopping hours.

The innovative store will operate under a hybrid model, combining traditional staffed service during regular hours with automated self-service during off-hours. The 295-square-meter facility will feature advanced Teo technology, allowing customers to access the store using their debit or credit cards combined with a Cumulus code. Security measures include comprehensive video surveillance and sensor systems, capable of detecting medical emergencies or accidents. The store will stock approximately 7,000 items and employ nine staff members, who will manage inventory replenishment during regular operating hours.

The selection of Herisau for this pilot project is strategic, with the store situated on a highly frequented road connecting rural and urban areas. Its location in the Alpstein tourist region adds to its potential success, serving both locals and visitors. This positioning demonstrates Migros' careful consideration of demographic and geographic factors in testing this new retail concept.

This initiative follows Migros' successful Teo small shop format and represents a significant expansion of their automated retail capabilities. However, the project faces regulatory hurdles, requiring specific licenses and adherence to varying cantonal and municipal regulations. Recent experiences of competitors like Valora and Spar, who have faced security challenges with their automated stores, highlight the importance of robust security measures and careful implementation.

The success of this pilot project could revolutionize Swiss retail operations, potentially leading to a broader adoption of 24/7 shopping across the country. While the initiative promises greater convenience for consumers, it must navigate Switzerland's strict retail regulations and cultural preferences. The outcome of this experiment could set important precedents for the future of retail automation and shopping convenience in Switzerland.