Food
Greenpeace urges Coop and Migros to expand plant-based food ranges
Greenpeace Switzerland has delivered a petition with 27,170 signatures urging Coop and Migros to make plant-based products the majority of their protein ranges by 2035. The group says about 90% of the protein products and promotions at the two retailers are currently animal-based.
Greenpeace Switzerland has put 27,170 signatures behind a demand for change in the country’s supermarket protein aisles. The group delivered its petition to Coop and Migros, asking both retailers to make plant-based products the majority of their protein ranges by 2035.
The campaign focuses on the balance of foods and promotions shoppers encounter at the two biggest names in Swiss grocery retail. Greenpeace says about 90% of their protein products and promotions are currently animal-based. Its petition calls for a substantial shift in that balance over the coming years.
The demand places the retailers’ product ranges at the centre of a debate about what Swiss consumers find on supermarket shelves. Greenpeace’s requested deadline gives Coop and Migros a defined target: plant-based products should make up more than half of their protein ranges by 2035.
Show the shelf imbalance
About nine in ten protein products and promotions at Coop and Migros are animal-based, according to Greenpeace. That estimate is the campaign’s account of the current balance across the two retailers’ ranges and marketing.
The figure covers both products and promotions, linking what supermarkets stock with what they choose to feature. Greenpeace’s petition asks the retailers to make plant-based products the majority of their protein ranges, a goal that would shift the balance described by the group.
For shoppers, the campaign is about the mix presented in everyday grocery retail. Its focus is not limited to a single product or promotion: the request applies to each retailer’s protein range. The 90% estimate and the proposed majority target frame the scale of the change Greenpeace is seeking.
Set a majority target
Greenpeace wants plant-based products to become the majority of Coop’s and Migros’s protein ranges by 2035. In practical terms, a majority means more than half of the products in those ranges. The petition therefore sets a clear direction for both retailers: plant-based options should outnumber animal-based ones in their protein selections.
The target applies to Coop and Migros, and Greenpeace delivered its petition to both. The group’s current estimate, about 90% animal-based products and promotions, provides the starting point for its appeal. The proposed deadline turns the campaign into a request for a change in range composition over time, rather than a call focused on one product launch or one promotional campaign.
Watch the 2035 target
The campaign’s next benchmark is 2035, when Greenpeace wants plant-based products to hold the majority in both retailers’ protein ranges. The petition gives that request the backing of 27,170 signatories and identifies Coop and Migros as its targets.
The figures at the heart of the appeal are straightforward: Greenpeace estimates that about 90% of the retailers’ protein products and promotions are animal-based, while its goal is for plant-based products to make up more than half of each range. The campaign now puts that proposed change before Switzerland’s two supermarket groups.
For Swiss shoppers, the issue concerns the selection and promotion of protein foods in the country’s grocery stores. Greenpeace’s petition asks the retailers to make plant-based products the majority by the stated deadline.