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The Senate wants the Swiss government to reverse a policy allowing the Swiss cross on products made abroad when labelled “Swiss Engineering”. The dispute pits the protection of Swiss branding and domestic manufacturing against companies seeking greater flexibility in international production.
3 days ago · 1 source
Swiss Made
The Swiss Senate has backed stronger “Swiss Made” rules that would prevent products manufactured abroad from using the Swiss cross, challenging a recent intellectual-property practice that allowed the label “Swiss Engineering.” The measure is intended to protect domestic manufacturers and the value of Swiss branding.
SWI swissinfo.ch
watchmaking
Geneva Watch Days is giving emerging brands a lower-cost route into Switzerland’s luxury-watch market. With most exhibitors less than 25 years old and typical participation costs far below those of major watch fairs, the event shows how smaller companies are seeking visibility and customers in a competitive industry.
SWI swissinfo.ch
Economy
The Swiss Federal Institute of Intellectual Property has loosened the strict rules governing the use of the 'Made in Switzerland' label, allowing its use even if a significant portion of production occurs abroad.
SWI swissinfo.ch
