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Latest Branding news and updates from Switzerland. AI-curated articles covering Branding topics.

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New 'Swissness' Rule Allowing Foreign Production Sparks Widespread Opposition

A new regulation permitting the use of the iconic Swiss cross on goods manufactured abroad is facing fierce resistance from SMEs and voters. Surveys show almost 90% believe the cross should be exclusive to domestic producers, fearing the 'Switzerland' brand will be diluted.

about 15 hours ago · 1 Source

09:00 AM·Economy

What Does 'Made in Switzerland' Mean Now? Rules for Iconic Label Relaxed

The Swiss Federal Institute of Intellectual Property has loosened the strict rules governing the use of the 'Made in Switzerland' label, allowing its use even if a significant portion of production occurs abroad.

SWI swissinfo.ch

What Does 'Made in Switzerland' Mean Now? Rules for Iconic Label Relaxed

Trusted Sources

From trusted Swiss news outlets

As heatwaves rise, Swiss climate concerns fall

SWI swissinfo.ch·about 18 hours ago

New Swissness rule runs into widespread opposition

SWI swissinfo.ch·about 18 hours ago

Mega-bunker for the super-rich being built in Swiss Alps

SWI swissinfo.ch·about 20 hours ago

A giant vault for the super-wealthy is being carved into the Swiss Alps

The Local Switzerland·about 22 hours ago

Swiss government rejects stricter definition of neutrality

SWI swissinfo.ch·about 22 hours ago

Canton Vaud and city of Geneva reactivate heatwave plan

SWI swissinfo.ch·1 day ago

Rhine almost no longer navigable owing to low water levels

SWI swissinfo.ch·1 day ago

Swiss pharma companies flock to North Carolina

SWI swissinfo.ch·1 day ago

Basel’s world-beating pharma hub fights for place in new global order

SWI swissinfo.ch·1 day ago

Drought forces Basel ferry to suspend service

SWI swissinfo.ch·2 days ago

Why was another US-bound SWISS flight diverted due to an emergency?

The Local Switzerland·2 days ago

Smoking powerbank forces SWISS Boston flight to land in Dublin

SWI swissinfo.ch·2 days ago

Mountain hut near Piz Bernina closed owing to extreme heat

SWI swissinfo.ch·2 days ago

Alpine Museum in Bern returns saint statue to Valais

SWI swissinfo.ch·2 days ago

Thieves steal objects from Swiss watch museum

SWI swissinfo.ch·2 days ago

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