January 28, 2025|
AI
|10 months agoSwiss Toy Market Shows Resilience with 1.2% Growth in 2024
Traditional toys maintain strong sales despite competition from Chinese platforms, with construction sets leading growth at 14.9% increase.
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Generated IllustrationKey Takeaways
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- Swiss toy market showed resilience despite competition from Chinese platforms
- Online sales represented 30% of total toy sales
- Swiss families prioritize high-quality traditional toys meeting safety standards
By The Numbers
1.2%
Year-on-year growth in Swiss toy market
CHF521 million
Total market value
14.9%
Growth in construction sets
8.6%
Growth in stuffed animals
They Said
"Despite the flood of very low-priced goods from Chinese platforms, families in Switzerland continue to invest in high-quality, traditional toys [...] that meet the highest safety standards"