July 29, 2025|
AI
|4 months agoSwiss Luxury Market Defies Global Slowdown with 3.5% Growth
Switzerland's luxury sector shows remarkable resilience with 3.5% growth reaching CHF5.4 billion, contrasting with worldwide market slowdown, particularly in digital sales.

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Generated IllustrationKey Takeaways
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- Swiss luxury market grew by 3.5% in 2024
- Branded stationary shops account for 53% of luxury purchases in Switzerland
- 90% of Gen Z Swiss consumers willing to pay for exclusive retail experiences
By The Numbers
CHF 5.4 billion
Swiss luxury market volume
53%
Share of luxury purchases in branded stores
75%
Global average for in-store luxury purchases
They Said
"The survey results clearly show how central the brand experience has become for consumers"
"Especially in Switzerland, where luxury goods are bought online more often than average, there is a need to catch up in terms of digital consumer experience"