Chinese E-commerce Giants Reshape Swiss Retail Landscape

Swiss retailers express growing concern over competition from low-cost online platforms Temu and Shein, impacting local market dynamics.

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Over 60% of Swiss retailers view online platforms like Temu and Shein as concerning
70% of Swiss companies feel strong impact from Temu and Shein
Medium-sized non-food sector companies are most affected by low-cost platforms

79%

Companies expecting stable sales in 2025

1.2%

Expected price increase for 2025

90

Number of managing directors surveyed

"Price pressures and competition remain the number one concern for Swiss retail in 2025"
— Swiss Retail Federation

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Market Disruption Overview

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